Blog

Notes from the work.

What AI coworkers really cost, how to pay less for them, and what caps an ad account. Written from accounts we run.

AI coworker

7 best Viktor alternatives in 2026 (and when to build your own)

Dust, Lindy, Dash, Zapier Agents, Gumloop and Claude in Slack, how each is priced, and the option most lists leave out.

AI coworker

Why your Viktor bill keeps climbing, and five ways to bring it down

The maths behind a credit bill, where the money actually goes, and what to trim first.

Meta ads

Why DTC brands stall at $40k a month

It is almost never a product problem. Four things quietly cap an account, and none of them are fixed by raising the budget.

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